Our Team

A highly skilled and experienced marketing-communications professional, Craig has over 20 years of unbroken agency experience, specifically in public relations and digital marketing. A dual British/South African national, he has played a critical role in directing British-owned or -based multinational accounts, including Diageo Plc, Paul Smith, Elton John AIDS Foundation, Bidvest, Taj Hotels, Habitat for Humanity, Datatec Plc and Fleishman-Hillard Inc. Craig is adept at operating in volatile and complex markets while pursuing sustainable growth for his clients. His retained client relationships, several stretching over years, speaks to not only his ability to produce meaningful results but also his creativity, resilience and determination to succeed.

Craig saw the Covid-19 crisis as an opportunity to expand his business, growing his UK branch to take on African entities needing exposure through the British press, or British companies wanting pan-African exposure. He has publicised clients through several British media outlets including The Loadstar (lead stories, May and July 2020), World Cargo News, Global Compliance News, Forwarder magazine, International Mining, Mining Technology, Global Mining Review, World Coal, MINE magazine, Property Funds World, International Investment and Global Banking & Finance Review.

Natascha has built up an enormous wealth of media relations and publicity-generation experience. She is well versed in fostering excellent relationships with both local and foreign press as well as influencers in a number of industries which are targeted at either the consumer or other businesses. She prides herself on understanding the individual needs and preferences of a broad pool of local and international media and influencers, winning the support of top-notch Transform clients. Natascha’s down-to-earth attitude, and unquestionable commitment to getting the job done, within budget, on time, and at the highest standard possible, has seen the agency win renewed commitment from longstanding clients.

When he’s not scuba diving off some of the Cape Coast’s pristine shoreline, or rallying his mates and family to join his Saturday morning beach clean-ups, Daniel is sinking his teeth into the buzzing world of PR and social media which by all intents and purposes has captured his imagination and commitment tenfold. This shows in his thoughtful way of engaging with people, his meticulous writing, and overall how we earn the support and approval of those in the media world who matter. Daniel worked on several market-leading brands in health, sport and tourism before joining Transform. He is deeply passionate about some key social causes and feels that Transform is the ideal conduit which will allow him to really make a difference in this world.

John is a former journalist who has held senior positions at some of South African best-known titles.
In a career spanning more than 20 years, he covered everything from politics and crime to sport and business, also contributing to international publications as a stringer along the way.
A voracious reader, John has loved words for as long as he can remember and brings this passion to every assignment at Transform.
When he is not at the keyboard he is lost to cricket, either playing or watching it, believing that his callup to the national side is imminent if only the selectors could look past their age (and talent) bias.

A digital-marketing expert with many years of experience servicing businesses both locally and abroad, Michael has played a crucial role in generating significant online engagement (e.g. increased new business enquiries) for key Transform clients including Times 3 Technologies (Sage software’s largest African reseller), New Leaf Technologies (South Africa’s leading learning software and services company), and several property developers. He uses a combination of website design and development, search engine optimisation (SEO) and Google AdWords to provide the digital results that the agency’s clients need.

Jeanene qualified with a BA Honours in Information Design from the University of Pretoria in 2004. After relocating to Cape Town and working for several top-notch design agencies, she went solo and has worked in a variety of design and advertising-related fields handling everything from corporate identity design, packaging design, conceptual print adverts, point-of-sale design, brochure design, and so on. She is meticulous with her attention to detail, keeping to deadlines, level of professionalism, and how she interprets a creative brief.