Content & Design
Following a client’s brief to develop a basic brand strategy that ensures whatever creative is produced is completely supportive of where the client’s business is heading or what it needs to achieve, including developing a new (or updated) corporate logo adaptable and replicated across various platforms; designing PDF or printable corporate presentations, sales brochures, annual reports, training manuals, etc; packing design for FMCG clients or clients who want to disburse sampling product to media and influencers; event branding (eg, event logo or company logo on pop-up banners, AV presentations, menu cards, event invites).
WE OFFER FULL SUPPORT IN DESIGN, COPYWRITING, PHOTOGRAPHY AND VIDEOGRAPHY; OUR CONTENT SERVICES INCLUDE:
- Logo and identity development.
- Visual language for brand style guides.
- Tone of voice for brand style guides.
- Infographics.
- Iconography.
- Signage and wayfinding design.
- Repro and finished art.
- Print management.
- Stationery design (including business cards, e-signatures and letterheads).
- Designed assets for digital marketing (including banner ad design, Google Ads artwork, social media profile banners and advertising artwork).
- Flyer and brochure design.
- Poster design.
- Billboard or advert design.
- PowerPoint presentation design.
- Business-to-business (b2b) copywriting.
- Business-to-consumer (b2c) copywriting.
- Website copywriting.
- SEO copywriting.
- Newsletter copywriting.
- Photography (including photojournalism, real estate, portraiture, advertising, sports, fashion and events).
- Videography.
Industry Specialisation
During Transform’s 13-year existence, we’ve worked in a broad variety of b2b and b2c industries, often with market leaders in their industries or categories, and right across different sizes and shapes of organisations and companies. Key industries and clients that we’ve represented include:
B2C
Tourism and Hospitality
Taj Hotels; Design Hotel’s Gorgeous George; Lufthansa InTouch; More Family Collection (family-owned group of super-luxury lodges, hotels and residences in Southern Africa); and the Zanzibar Ministry of Tourism and Heritage.
Real Estate
Habitat for Humanity International; PennyRoyal Ltd (Gibraltar-based property developer; developer of Blue Amber mega-luxury resort in Zanzibar); Old Mutual Properties; Pareto Ltd.; Liberty Two Degrees; Standard Bank Properties; and DHL Stadium, Cape Town.
Retail
Paul Smith (British luxury fashion label); Big Blue (leading fashionwear retail chain in South Africa); and Ackermans (budget fashion and homeware retail chain in Africa).
Fast-Moving Consumer Goods
Diageo (Ciroc vodka, Tanqueray No Ten, Don Julio Reposado, Lagavulin, Talisker, Glenkenchie, Oban and Singleton); Distell (Mainstay54, Bain’s Cape Mountain Whisky); and Devil’s Peak Brewing Company.
Sport, Health and Nutrition
IAAF Gold-Label-Status Sanlam Cape Town Marathon (currently an Abbotts World Marathon Major Candidate); ABSA Cape Epic; ; Ossur (global leader in non-invasive orthopaedics); Nikel Cosmetics; Cricket South Africa; FNB Varsity Cup (rugby); and Vital Health Foods.
Technology
TECNO Mobile (Africa’s largest-selling smartphone brand by Transsion Holdings, China); iTel Mobile; bidorbuy (Africa’s original online marketplace); and Pargo (click-and-collect last-mile delivery specialists).
B2B
Supply chain and logistics
Bidvest International Logistics; Pargo; and the Chartered Institute of Procurement and Supply (CIPS).
Technology
Lufthansa InTouch; Times 3 Technologies (T3T) (Sage software’s largest African reseller); and New Leaf Technologies (learning and development eLearning solutions).
Automotive Aftermarket
Motus Aftermarket Parts (formerly Midas Group).
ISO Standardisation
WWISE (business standardisation specialist).
Media
Luma Animation; AIR Films; Engage (design and digital marketing agency); Fountainhead Design (packaging design agency); Just Design (branding agency specialising in packaging design); Haveyouheard (word-of-mouth marketing agency); and The Hardy Boys Advertising.
Medical
Ossur
DESIGN CASE STUDY
Maerua Mall
Maerua Mall is the second-largest regional shopping centre in Windhoek, the capital city of Namibia. In 2017, in the face of rising competition, declining footcounts and an overall economic slowdown, it undertook a brand-repositioning campaign.
