Events and Brand Activations
We’re methodical in how we conceptualise, plan and produce a variety of events and brand experiences that are memorable and poignant to the T. We’re led by a coherent and practical strategy/brief which clearly specifies what we’re trying to achieve, who our target audience(s) are, what language/medium should be, and how our content will resonate with them at a deep and meaningful level.
OUR EVENTS AND BRAND ACTIVATIONS SERVICES INCLUDE:
- Full-service creative event design, production and delivery.
- Venue sourcing.
- Press management and/or publicising events through media and influencers.
- Design and production of event collateral (including signage, posters and banners, name tags, place names, menu cards, press kits and brochures).
- Design and production of goodie bags/gifts.
- Programme development.
- Speaker and MC sourcing and management.
- Speech writing.
- VIP transport planning and management.
- Sponsor securing and management.
- Invitation design, sendout and RSVP management.
- Event sound, lighting and video/broadcasting design and production.
- Stage design and production.
- Food and beverages design and planning.
- Styling and décor.
- Photography and videography management.
- Guest/attendee registration design and management.
Industry Specialisation
During Transform’s 13-year existence, we’ve worked in a broad variety of b2b and b2c industries, often with market leaders in their industries or categories, and right across different sizes and shapes of organisations and companies. Key industries and clients that we’ve represented include:
B2C
Tourism and Hospitality
Taj Hotels; Design Hotel’s Gorgeous George; Lufthansa InTouch; More Family Collection (family-owned group of super-luxury lodges, hotels and residences in Southern Africa); and the Zanzibar Ministry of Tourism and Heritage.
Real Estate
Habitat for Humanity International; PennyRoyal Ltd (Gibraltar-based property developer; developer of Blue Amber mega-luxury resort in Zanzibar); Old Mutual Properties; Pareto Ltd.; Liberty Two Degrees; Standard Bank Properties; and DHL Stadium, Cape Town.
Retail
Paul Smith (British luxury fashion label); Big Blue (leading fashionwear retail chain in South Africa); and Ackermans (budget fashion and homeware retail chain in Africa).
Fast-Moving Consumer Goods
Diageo (Ciroc vodka, Tanqueray No Ten, Don Julio Reposado, Lagavulin, Talisker, Glenkenchie, Oban and Singleton); Distell (Mainstay54, Bain’s Cape Mountain Whisky); and Devil’s Peak Brewing Company.
Sport, Health and Nutrition
IAAF Gold-Label-Status Sanlam Cape Town Marathon (currently an Abbotts World Marathon Major Candidate); ABSA Cape Epic; ; Ossur (global leader in non-invasive orthopaedics); Nikel Cosmetics; Cricket South Africa; FNB Varsity Cup (rugby); and Vital Health Foods.
Technology
TECNO Mobile (Africa’s largest-selling smartphone brand by Transsion Holdings, China); iTel Mobile; bidorbuy (Africa’s original online marketplace); and Pargo (click-and-collect last-mile delivery specialists).
B2B
Supply chain and logistics
Bidvest International Logistics; Pargo; and the Chartered Institute of Procurement and Supply (CIPS).
Technology
Lufthansa InTouch; Times 3 Technologies (T3T) (Sage software’s largest African reseller); and New Leaf Technologies (learning and development eLearning solutions).
Automotive Aftermarket
Motus Aftermarket Parts (formerly Midas Group).
ISO Standardisation
WWISE (business standardisation specialist).
Media
Luma Animation; AIR Films; Engage (design and digital marketing agency); Fountainhead Design (packaging design agency); Just Design (branding agency specialising in packaging design); Haveyouheard (word-of-mouth marketing agency); and The Hardy Boys Advertising.
Medical
Ossur
ACTIVATIONS & EVENTS CASE STUDY
IAAF Gold-Label SANLAM Cape Town Marathon
The Sanlam Cape Town Marathon, which is an IAAF Gold Label marathon – was a client of Transform’s during a critical growth trajectory of the race from 2014 to 2019.
